In a series of articles in the New York Times, “Poisoned Web,” Jan Hoffman details a sexting case gone viral in Lacey, Washington.  What can you do for your son or daughter so they don’t get sucked into the black hole of a sexting catastrophe that could ruin their whole lives?

In this particular case, a middle-school girl sent a full-frontal nude photo of herself, including her face, to her new middle-school boyfriend.  He forwarded the picture to a second middle-school girl he thought was a friend of the first one.  The second girl, an ex-friend with a grudge, forwarded the picture to the long list of contacts on her phone with the caption, “Ho Alert!  If you think this girl is a whore, then text this to all your friends.”  The photo rapidly went viral.

A lot of the analysis about the situation is nothing new:

  • Why do girls send nude photos of themselves to boyfriends they have or hope to have?  The same reasons girls always have.
  • Why do guys prize and show these pictures as evidence of what studs they are?  The same reasons guys always have.
  • Why do friends of the guys or mean girls forward the pictures?  The same reasons that names used to get written on bathroom or phone booth walls.  The same reasons that girls have always cut down their competition and enemies.  Bullies, bullying, harassment and abusive behavior have always been with us.
  • Who or what is to blame?  The same culprits get vilified: thoughtless, foolish boys and girls, teenagers, school officials, society, double-standards and technology.

Does technology make sexting worse?  Yes, of course.  Technology makes it seductively easy to forward pictures and comments.  Also, technology makes the information global and permanent.  Kids can’t move to another school or even another city in order to get away from the consequences of what they and others did.

In the past, many reputations and lives were ruined by foolish moments.  Kids and adults have always been able to exercise righteous or mean or vicious inclinations, but it’s so much easier now.

What are the consequences to those caught up in sexting?  The girl who sends her picture may be the subject of vicious attacks all her life.  Her inner strength, courage, determination, perseverance and resilience will be tested.  She may feel helpless and that her situation is hopeless.  She may go down the path to being a victim for life.  Her self-confidence and self-esteem may be destroyed.  Anxiety, stress, guilt, negativity and self-mutilation may be stimulated.  She can move toward isolation, depression and suicide.

The boy, the second girl and everyone else who forwards the picture have to face their own stupidity or meanness.  And they may have to face their role in a suicide.  An act of a moment can destroy a life.  Also, they may have to face prison.  We hope this will help them do better the rest of their lives.  Humans have always learned some lessons the hard way.

Do today’s kids face overwhelming pressure?  Many people make excuses for the foolish or nasty kids; as if the external pressures are overwhelming.  For example, the article quotes, “'You can’t expect teenagers not to do something they see happening all around them,’ said Susannah Stern, an associate professor at the University of San Diego who writes about adolescence and technology.”  This line of thought focuses on reducing all pressure and temptation.

But pressure was just as great throughout history as it is now – depending on the particular time in each society.

What’s the solution?

These steps will decrease the number of kids involved in sexting.  But we’ll never stop 100 percent of kids’ foolish or mean or vicious actions.  But that can’t be our intention.  Our goal is to educate kids whose awareness of the potential consequences of their actions will awaken in them the ability to do better.

Our goal can’t be to educate or convert psychopaths or people who want to make a living off child pornography.  Educational approaches aren’t effective with these people.

I do expect most kids to be able to learn to be stronger, to develop better character and to be able to resist the temptations of our popular culture.  There’s nothing new in the temptations and pressure the kids face.  The only new thing is the ease and permanence that technology offers.  I focus not on making society easy and safe, but on developing individual values, character, heart and spirit.

Remember, all tactics depend on the situation – the people and the circumstances.  So we must design plans that are appropriate to preventing our individual children from sending pictures or forwarding them, and to minimizing the disaster if they act foolishly.

If your children are the targets of cyberbullies or sexting, you need to take charge.  With expert coaching and consulting, we can become strong and skilled enough to overcome the effects of seeming to have your child’s life ruined by a foolish act in middle-school.

How to Stop Bullies in Their Tracks” and “Parenting Bully-Proof Kids,” have many examples of children and adults commanding themselves and then stopping bullies.  For more personalized coaching call me at 877-8Bullies (877-828-5543).

Theresa Marchetta, Investigative Reporter for Denver ABC-TV station, KMGH-TV reports on the response of the principal of Roxborough Intermediate School, Douglas County, Colorado to a serious case of bullying. “Irene Rockwell reports that her 6th grade daughter, who had been a peer mentor, choir member, A+ student and student body representative, was made to sit in the hallway so she could hear the lessons while the bully was allowed to remain in the classroom.”

“That was four months ago and until the investigative broadcast, nothing was done to remove the bully from school even though there were many further incidents.”

“The Rockwells said they were in constant contact with Ashley’s teacher, school principal Rick Kendall and other school officials, as the bullying continued.  Yet all along, the Rockwells said Kendall allowed the bully to remain in the same class with Ashley.”

"[Ashley] was sitting outside her class for almost 30 percent of the day hearing instruction because she could not sit in class without being tormented and harassed by this kid," Rockwell said.

“Rockwell read the instructions her daughters received from the school, Ashley and Victoria will sit on the north side of the cafeteria and will sit so she is facing the north wall."

“Soon, Rockwell said, the situation escalated from verbal assaults to physical threats.  My husband and I talked about it and quickly decided we'd be calling the police the next day, Rockwell said.”

If you find this hard to believe, see the video and read the article.  Of course, when principals like Mr. Kendall don’t stop bullies, the bullying and violence increases.

Obviously the principal has not resolved the situation effectively.  Why does the target have to be the one to make all the adjustments and the bully get away with the harassment, taunting, abuse and bullying?

The Rockwells will have to work hard to keep their daughter’s spirits up.  Principal Kendall’s approach makes the targeted children feel helpless and that their situation is hopeless.  It starts them down the path to being victims for life.  It destroys self-confidence and self-esteem.  It stimulates anxiety, stress, guilt, negativity and self-mutilation.  It starts children toward isolation, depression and suicide.

Whatever Mr. Kendall’s reasons, excuses and justifications, would you want to pay him to be responsible for your child’s safety?  I wouldn’t.

Oh yes.  Remember that the Colorado legislature is now considering a bill to raise public and private funds to educate teachers in how to stop bullies and bullying.  I strongly support the measure, but it’s a drop in the bucket.  It doesn’t require principals like Mr. Kendall and school district administrators to stop bullies.  And there are no penalties for principals like Mr. Kendall who allow bullies to continue attacking our children.

If your children are the targets of bullies and school officials who aren’t protecting them, you need to take charge.  With expert coaching and consulting, we can become strong and skilled enough to overcome principals and other officials who won’t do what’s right.  We can plan tactics that are appropriate to us and to the situation.

How to Stop Bullies in Their Tracks” and “Parenting Bully-Proof Kids,” have many examples of children and adults commanding themselves and then stopping bullies.  For more personalized coaching call me at 877-8Bullies (877-828-5543).

The Colorado House of Representatives is considering a bill to stop school bullying (House Bill 1254).  In an effort by some legislators “to be proactive…so we don’t have a sensational suicide in [Colorado],” the core of the bill will:

  • Create a committee to study the problem.
  • Set up an agency to solicit funds for training of teachers on how to combat bullying (when funds are available from public and private sources).
  • Require use of uniforms to “encourage school pride and unity and promote uniformity of dress.”
  • Set up a voluntary statewide survey of schoolchildren about bullying in their schools.
  • Bar teachers or school administrators from punishing students who report bullying.

The program would continue until July 1, 2016, at which point its effectiveness would be reviewed.

To be kind, this is nice but falls far short of what’s needed to protect children and prevent more suicides.

To be honest, this means nothing.  But it allows legislators to say they’re doing something to stop bullies and bullying.

Notice there is:

  • No requirement that principals, teachers, counselors and district administrators are required to have proactive programs designed to stop harassment, taunting, teasing, bullying or abuse.
  • No requirements for school officials to be responsible for working with law enforcement officers to stop cyberbullying.
  • No consequences or legal penalties for school officials who don’t stop bullies or who actively protect bullies or who remove victims from classes and activities while still allowing bullies and their friends complete access to their targets.

If you don’t think that principals and other school officials ignore bullying, then read about the many suicides that have occurred in the past year.  In almost every case, the parents say that they talked to principals many times over 6-12 months, but the principals now claim that they didn’t know what was happening.  Also, consider why they need a law to “Bar teachers or school administrators from punishing students who report bullying.”

Even worse are people who pretend that present laws are enough or that it’s too hard for school officials.  For example:

  • “Jane Urschel, executive director of the Colorado Association of School Boards, said the bill would not only be burdensome for schools who will have to form and adopt a new bullying policy, but it also asks them to address an issue they are already acutely aware of.  This bill would put mandates on districts that they can’t afford.  The school districts are not ignoring this issue and want every child to be safe.  Schools already have a handle on this.”
  • “Rep. Robert Ramirez, R-Westminster, has already said he is skeptical of the need for it. ‘I have a huge problem with legislating personal behavior.  Bullying is something that is already addressed by schools as incidents occur. A state law isn’t going to change anything.’”

I’d point out that:

  • School officials do not have a handle on this.  In answer to Ms. Urschel and Representative Ramirez, the problem is that there are no laws that require principals to stop bullies.  That’s why there are so many cases in Colorado in which bullying is tolerated, which means condoned.  For example, see the investigative report by Theresa Marchetta of KMGH-TV (ABC affiliate in Colorado).  Without laws, principals can do nothing to stop bullies and be safe from personal consequences.  In addition, with no additional funding, many schools in Colorado with principals who want to prevent bullying manage to do so.  I live in Colorado and have grandchildren in some of those schools.
  • When there are no laws or there are no penalties for breaking laws, people do what they want with impunity.  Can you imagine how effective laws against robbery and murder would be if there were no penalties?  How effective would child labor laws or laws to prevent unsafe working conditions be with no penalties?
  • Individual school and district officials are now the ultimate and only judges.  With no laws or penalties, they are the final court of appeals.  Parents of children who are being relentlessly bullied cannot force officials to protect their children.  The only recourse for parents is adverse publicity.
  • We know what will change the whole system.  It’s not suicides.  It’s when principals, teachers, counselors and school district administrators are fired for not protecting our children.  It’s when law suits are successful against officials who are being paid to be responsible for protecting children but fail in that primary duty.  Suddenly, all the excuses and foot dragging will be gone.  A few principals will quit and I’ll applaud.  The rest will magically discover reasons why and how they can make programs that stop bullying.  In other contexts it’s called “skin in the game.”  Right now, school officials don’t have any skin in the game.

I’d think that Ms. Urschel and Representative Ramirez were actually interested in stopping bullying if they came forward with strong, realistic, effective proposals of their own, complete with penalties, instead of merely being critics.

The problem is not lack of money of lack of an effective system.  The problem is that we don’t have good enough people responsible for the safety of our children.

According to the Colorado Trust Bullying Initiative, of students surveyed in 2008: * 57 percent reported verbal bullying * 33 percent reported physical bullying * 10 percent reported online bullying

We need laws that criminalize the behavior of bullies and of principals, counselors, teachers and school district administrators who put our children at risk by not stopping bullies.  And then we need people with courage who are willing to act.

If your children are the targets of bullies and school officials who aren’t protecting them, you need to take charge.  With expert coaching and consulting, we can become strong and skilled enough to overcome principals and other officials who won’t do what’s right.  We can plan tactics that are appropriate to us and to the situation.

How to Stop Bullies in Their Tracks” and “Parenting Bully-Proof Kids,” have many examples of children and adults commanding themselves and then stopping bullies.  For more personalized coaching call me at 877-8Bullies (877-828-5543).

We all remember: Colorado was home to the Columbine High School shootings in 1999.  But as Jessica Fender reports in the Denver Post, “More Consistent Anti-Bullying Program Urged for Colorado,” after 11 years “good intentions have devolved into an uncoordinated approach that ignores best practices in some instances and leaves state authorities with no clear picture of how well the myriad policies work.” As, “Susan Payne, [who] directs the state's Safe2Tell effort, [says,] ‘One of our issues is there is no consistency.  While each school has to have a bullying policy, their policy is unique to their school.’”

They’re right, but laws and policies are only the first of a number of necessary steps.

Instead of thinking about which component is the most important, let’s look at what’s necessary in a different way.  Think of what we need to stop school bullying as if you were imagining a target with a bull’s eye in the center.  Everything in the bull’s eye is necessary.  If you leave out one of the elements in the bull’s eye, you won’t be successful.

So what’s in that core bull’s eye?

  1. Effective, well-written laws to specify what’s illegal; that is, what’s bullying.  Without these laws, people like Lori Drew, the mother who set-up the Facebook page and led the attack that caused teenager Megan Meier to commit suicide, can get away with that behavior.  Or the kids who tormented Phoebe Prince, Asher Brown, Jon Carmichael, Ty Smalley, Jaheem Herrera, Brandon Bitner, Samantha Kelly, Billy Lucas, Carl Joseph Walker-Hoover and so many others in 2010 until they committed suicide, will also get away with it.  Don’t limit the laws to include only protected categories of victims based on race, sex, religion, sexual preference, etc.  Be inclusive about the abuse, no matter who it’s directed against.  Maybe the phrase about protected categories should be, “…including but not limited to…”  Laws should contain provisions against verbal bullying and cyberbullying, as well as physical violence and abuse.
  2. Require all schools to have policies.  Make principals, staff, school district administrators and school boards legally responsible for stopping bullying in their schools.  This way, reluctant, lazy, uncaring principals will be forced to act or face criminal and civil penalties for their failure to protect targets of bullying who are in their care.  Also, responsible officials and administrators will have legal support for taking effective action to discipline bullies in the face of bullying or uncaring parents who would sue them for disciplining their bullying children.
  3. Require all schools to have programs designed to stop bullies.  These programs should contain a sequence of swift and firm steps to remove bullies from schools and school activities like sports.  The steps should focus on protecting targets first, and rehabilitating bullies only after they’re removed.  Effective anti-bullying programs also educate bystanders to become witnesses.  That requires spelling out what witnesses should say and do, who they should report to and how principals and teachers will keep them anonymous and protect them.  Effective programs also include close contact with police, especially in cases of cyberbullying and physical abuse.
  4. Require training for everyone involved with school children, including bus drivers and cafeteria monitors.  Increase recognition of the more subtle but very pernicious forms of verbal and emotional bullying.  Increase awareness of the difference between episodic arguments and even fights between kids versus destructive patterns of taunting, harassment and physical bullying.  Give all staff specific steps to follow in documenting and reporting bullying.

Colorado’s Safe2Tell program is a wonderful effort to help kids come forward anonymously and to bring legal pressure to bear on bullies, their parents and school officials who need to act.

Of course, laws, policies, programs and training are merely the necessary guidelines on paper.  What makes them effective are dedicated people who are concerned and courageous enough to stop bullying.

Consulting and coaching within individual districts and schools does produce effective programs, stimulates the leadership of strong principals and energizes the support of good teachers and staff.  In addition, there is a natural weeding out of people who choose not to act effectively and shouldn’t be put in positions of responsibility for children’s welfare and education.  Effective programs develop and highlight models of great adults acting on behalf of children.

We don’t need to wait until there are more studies about why bullies bully.  We don’t need to wait until we have more studies to define all the consequences of bullying that turns targets into victims.  We don’t need to wait until we can write perfect laws, policies and programs.

We know enough about the stress, anxiety, depression, self-hatred, negativity, and loss of self-confidence and self-esteem, to know that the effects of being a victim can be life-long.  Just as successful school bullies tend to become bullies as spouses and parents, and bullies at work, so victims of school bullies tend to become victims as spouses and parents, and at work.

We know enough to act now to stop bullies.  We do need to act before more lives are ruined while we analyze, debate and vacillate.  I’d rather err on the side of protecting targets at the risk of being to harsh on a kid that wasn’t really a relentless bully, than the present situation that errs on the side of protecting bullies and leaves targeted children isolated, unprotected, helpless and thinking that suicide is the only way to end the abuse and pain.

Expert coaching of kids and families helps them become strong and skilled enough to resist being targeted by bullies and to stop the bullies in their tracks.  These children do not become victims of bullying.  And their parents learn how to make school administrators, principals and teachers do their duties, even if they’re reluctant.

On July 2, a federal judge overturned guilty verdicts rendered by the jury against Lori Drew, 50, who was accused of participating in a cyber bullying scheme against 13-year-old Megan Meier, who later committed suicide. This case demonstrates why we need federal laws to stop cyber bullying, harassment and abuse.

The facts in the case were agreed upon even by Drew.  She set-up a MySpace account under an assumed name, “Josh Evans,” that was used by her daughter and an employee to harass, bully and abuse 13-year-old Megan Meier.  It is not clear what other actions Drew took to use or promote the use of the site.  After many attacks on Megan, the fake identity eventually encouraged her to commit suicide.  The three perpetrators would not admit who sent that message.

While that sounds straightforward and obviously wrong, and most people react with outrage, there are no Federal laws to prevent such attacks.  Since there are no laws making the cyber bullying, harassment and abusive actions of Lori Drew, her daughter and her employee a felony, prosecutors had to bring weak charges based on unauthorized computer access under the Computer Fraud and Abuse Act.

Despite difficulties in stretching the application of these laws to cover the cyber bullying, a jury found Lori Drew guilty of three misdemeanor counts in the case.  However, the judge overturned the jury and acquitted Drew of the charges.  Some of the arguments for the defense were: * The three bullies didn’t know the terms of agreement for setting up their MySpace account because they hadn’t read the MySpace contract they agreed to. * Stretching the laws to cover their actions could set dangerous legal precedents.

Even though we can follow the legal arguments, the sense of outrage still remains.

This situation makes an obvious case for the need for strong Federal anti-cyber bullying laws. If there were clear laws and stiff penalties against, for example, using sites to defame, embarrass, harm, abuse, threaten, slander or harass third parties the case against the three people would have been different.  In addition, we must not offer people anonymity or secret identities to attack other people online.

Of course these laws would infringe on free speech and some people’s desires to create secret identities online.  Which is more important, protecting adults and children against anonymous attacks or free speech?

In the case of the suicide of Megan Meier, had Lori Drew’s daughter accosted Megan in person, laying forth whatever complaints she had, saying whatever vindictive and nasty things she wanted to say, the situation would have been very different.  Megan would have been able to face her accuser.  She would have known her accuser’s personal agenda.  She could have argued or ignored the attacks.  But online attacks through a false identity are a very different matter.

Of course lawyers debate legal precedents.  But we all know the protection we’d want against anonymous people who put signs or graffiti on our homes or burn crosses on our lawns.  We clearly see the need to regulate these actions, even if they aren’t direct attacks with a deadly weapon.  Cyber bullying, harassment and abuse require the same regulation.

Lori Drew and her attorney are trying to drum up sympathy for her.  They say that she’s had to pay legal fees and move from Missouri due to the publicity and anger her family has faced.  They may not have envisioned the final consequences of their hoax, but once we go down the pathway of harassment, bullying and abuse, we can’t control the results.

As parents, this case also should make us question our children’s use of social networking sites like MySpace.  I always recommend drawing firm lines that encourage face-to-face friends and prohibit virtual friends, who, by definition, aren’t real friends.

In her forthcoming memoir, “Miley Cyrus: Miles to Go,” Miley reveals that her younger days were spent “being teased, tortured and humiliated by school bullies.”  The “Hannah Montana” star says she was “friendless, lonely and miserable,” and believes she would have been physically harmed if the abuse hadn't stopped.”  Miley writes, “The girls took it beyond normal bullying. These were big, tough girls. I was scrawny and short. They were fully capable of doing me bodily harm.” Most of the comments on many sites focus on the wrong areas.

People respond as if the important thing is whether they like Miley or hate her, whether they feel sorry for her or they want to see her hurt because she’s so rich and famous, whether they think she’s a selfish, twit who deserves what she got.

The important areas to focus on are: It happened to Miley, it happens to most kids, it happens to our kids.  What can our children and teenagers do and what can we do?

Other people can take forever trying to educate and convert bullies and their parents, but not me.  Stopping bullying doesn’t begin with understanding bullies or with their psychotherapy and rehabilitation.  Educating bullies and their parents begins when they find out that the old tactics don’t work.  Beginning by trying to educate them means that the rest of the kids remain victims until bullies decide to stop bullying (if ever).  Instead, protect kids now; stop bullies first and then educate them.

Therefore, the lessons we can learn from Miley Cyrus are that in order to stop bullies and bullying we need:

  1. Principals and other administrators who want to stop bullying.
  2. Federal laws that require each school to create programs defining and prohibiting specific bullying behaviors and that hold principals liable if they fail to stop bullying.
  3. School anti-bullying policies with specific behaviors spelled out.  That way, principals and teachers will be supported in preventing bullying and, when bullying is discovered, in tackling bullies and their parents.  Also, the principals who don’t want to act will be forced to, because they’ll be more afraid of the publicity and penalties they’ll get if they don’t stop bullying than they are now of the parents of the bullies.
  4. Children, teenagers and parents who respond immediately; who don’t let bullying pass by; who call it like it is; who use the word “bully.”  They’re alerting the rest of us and rallying us to be their allies and to help them resist.

In addition to professional experience, I learned practical, pragmatic methods growing up in New York City and then watching our six children and their friends and enemies.  And we live in Denver, home of Columbine High School.

Read “Parenting Bully-Proof Kids.”  Get coaching to design tactics that fit your specific situation.  Take charge of your personal space and schools.

As reported by Reid Epstein in Newsday, New York teenager, Denise Finkel has sued Facebook for $3 million because, she claims, it carried a fictitious Facebook chat group to bully, ostracize, ridicule, abuse and disgrace her.  The lawsuit states that former high school classmates, Michael Dauber, Jeffrey Schwartz, Leah Herz, and Melinda Danowitz created the chat room in which they falsely claimed that she had “inappropriate conduct with animals,” and had AIDS, as well as other sexually transmitted diseases. I want to focus on two related areas that I think are more important in the long run.

Of course there will be a lot of furor over whether any or all of the accused four did it and whether Facebook is liable for content that’s not obviously pornographic.  Did Finkel complain to Facebook and did Facebook turn a deaf ear to Finkel’s complaints?  And are the four people guilty as accused?

The first area that I think is more important in the long run is the ongoing effort to make new laws in response to new crimes, especially using new technology.  The natural way that we make new laws begins when some people commit acts not specifically covered under the old laws that have terrible consequences.  We respond by specifically labeling those new actions as crimes, and attach what we feel are appropriate criminal penalties.  Then we see, by trial-and-error, where to draw better lines.  The legal system is inevitably slow, inefficient and never perfect.

Given the increasing number of lives ruined by cyber bullying, emotional harassment and abuse, especially in schools, and the number of suicides stimulated by cyber bullying, I think that our society will make laws specifically stating that false and malicious statements and postings, in addition to pornography, are illegal.  I don’t think we’ll hold carriers like Facebook, MySpace, etc. liable for their postings.  But I think we’ll hold them liable for ignoring complaints about specific chat groups and postings that they continue to carry.

Many states and school districts, including Kansas, Oregon and California are considering such laws to protect children and teenagers from cyber bullying.

One stumbling block in making such laws is where to draw the lines and the hidden assumption that cyberbullying laws can and should be made “just right” for all situations – never too lax, never too harsh.  But the letter of the laws can never cover all situations with “just right” justice.  We always depend on human wisdom in the law’s application to specific situations.  That’s just the way it is – for better or for worse.

And I think that in this area, safety should triumph over cyber freedom.

The second area that I think is more important in the long run is parenting for the specific situations involving our kids and teenagers.  Our job is to monitor our children:

  1. Do they look like they’re having a hard time (maybe being attacked by cyberbullies)?  How can we help them stop bullying on their own or do we need to intervene?
  2. Are they witnessing cyber bullying and are they struggling to know whether or how to intervene?
  3. Are they cyber bullies?  How do we stop them and help them develop the character to make amends and do better next time?
  4. Should they even be on MySpace or Facebook or any social networking sites?  What else would be a better use of their time and energy?

And of course there are no easy answers.  No one is really dumb enough to think there are easy solutions.

There are no safe environments.  Schools and the real world have never been safe.  Schools and social networks are testing grounds for the real world.  And the real world is not and should not be safe.  Facing risks and danger helps us develop good sense, good character and the qualities necessary to survive.  Imagine growing up on a farm, in a wilderness village or in the middle ages.  Not safe.  I grew up in New York City.  Not safe.  Millennia ago we had to learn what a saber-toothed tiger’s foot prints looked like and how long ago they were left.  The world still requires survival skills, even if different ones.

Our job as parents is to teach our children the skills and grit to survive in whichever jungle or battleground they live, and to protect them when they’re over-matched.

For practical, real-world tactics designed to stop school bullies and bullying, please see “How to Stop Bullies in Their Tracks,” and “Parenting Bully-Proof Kids.”  Individualized coaching can design action plans to fit your specific situation.  Also, the strong and clear voice of an outside speaker can empower principals, teachers and other students to stop bullying and abuse.