When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

Today is officially, “Dump the Jerk Day.”  Seriously.  Clear out the debris and deadwood.  Make space for someone who treats you good so you can have a wonderful Valentine’s Day.  Worse than being alone is feeling alone when someone else is taking up all the space and breathing all the air.  Then you’re not only feeling alone, there’s also no space for someone good to come into your life. This is a good time to hold your dating choices under the microscope and, when appropriate, to recognize your bad choices for the jerks that they are.  Then, jettison those persons from your life before Valentine’s Day comes around.

With expert, personalized coaching, you can learn:

The bullies who yell or hit are easy to recognize, but the sneaky, manipulative, controllers who start off nice are more dangerous and more difficult to stop.

In “How to Stop Bullies in Their Tracks,” read how Brandi learned to get rid of the jerks in her life.

Even if you’re married with children, you can do it.  In some ways, despite the difficulties, it’s more important because you need to set a good example for your sons and daughters.  Teach them to stop abuse and bullying.

We all recognize as bullies, brutes (male or female) at work or in our love and family lives who hit people or threaten physical violence.  But more bullies get away with their harassment, bullying and abuse by taking advantage of their victims’ rules about politeness. In her article in the Miami Herald, “It's time to get our behavior under control,” Robin Sarantos uses television’s “House” as an example of rude, inconsiderate, arrogant, discourteous, entitled behavior.  He eats other people’s food, searches his boss’ desk, reads a coworkers email, yells at and blames his coworkers.  And we’re supposed to think he’s funny because he’s a wonderful doctor.

But would you enjoy working with someone like him, who goes into your desk, listens to your private calls, says demeaning things about you, curses, cheats, stabs you in the back and spreads gossip and rumors?  Would you enjoy dating or being best friends with someone like that?

Do you enjoy the family members who come for the holidays or family occasions with their vicious, nasty, jealous tongues?  Do you enjoy exposing yourself to greedy, sarcastic or loud mouthed relatives?

What kind of loving relationship could you have with someone who puts you down, exposes your secrets, harasses you or makes cutting remarks with a smile and a laugh – pretending he’s just having a little fun or claiming that you’re too sensitive or can’t take a joke?

Often, when confronted by their smiling viciousness, we’re confused by the double message and think, “Maybe they don’t know how much what they said hurts,” or “If I say something, it’ll sound whiny or nasty.”  Many of us, when we’re surprised, shocked, baffled and stunned, revert to one of the three primitive human responses: We freeze.  And then it’s too late to protest.  Fear not, those bullies will always give you more chances.

Don’t be blinded by romantic feelings of love, or by family duty, or by your fear of a powerful person at work. Politeness doesn’t stop relentless bullies or psychopaths.  Relentless bullies don’t take your hesitation, politeness and passivity as a kindly invitation to respond with civility.  They take your lack of resistance as an invitation to bully you more.  They’re like jackals that sense easy prey.  The problem is not that they’re ignorant of social conventions: They know exactly what they’re doing: Pushing you around and getting away with it.

How do we know the difference between a relentless, abusive bully and a well-meaning person who stepped on our toes by accident?  It’s easy: Look for a pattern.

Well-meaning people who accidently said something hurtful, feel bad, apologize sincerely, make amends and promise not to do that again.  And they don’t do it again.  The last step is the key one: They don’t repeat the behavior.

Bullies will minimize what they did, or justify their actions by blaming on some fault of ours, or go through many of the steps of apologizing.  But they don’t make real amends and they don’t stop.  When bullies whack us and buy us candy or flowers, they’re simply bribing us to be available the next time they want to whack us.

The initial steps in resisting are easy.  We must react.  We may say “Ouch” or we may ask them nicely to stop.  If they’re well-meaning people, they’ll apologize and they won’t behave that way again.  If they’re bullies, we’ll have to do the more difficult work of being more firm and forceful.  Sometimes we can embarrass them to stop the bullying, but with relentless bullies we have to find real consequences that stop them.

If we ignore or minimize, if we beg or bribe them, if we appeal to their civility and manners, we’re asking to be whacked again.

These smiling bullies and control freaks actually produce more bullying incidents than the overt bullies who use violence.  Stop them or live like a frightened deer while they abuse your mind, heart and spirit.