When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

In his article in the New York Times, Erik Eckholm, points out that, “Alarmed by evidence that gay and lesbian students are common victims of schoolyard bullies, many school districts are bolstering their antiharassment rules with early lessons in tolerance.” The article continues, “Rick DeMato, pastor of Liberty Baptist Church, [who] opposes the curriculum changes in the school district in Helena, Mont. [has led] angry parents and religious critics…[to] charge that liberals and gay rights groups are using the antibullying banner to pursue a hidden ‘homosexual agenda,’ implicitly endorsing, for example, same sex marriage.”

What does this have to do with the devious tactics of sneaky, stealth bullies?

Stealth bullies win when they can change the subject to fit their agendas; when they can distract you from your subject and make the focus of discussion be something they want to discuss and over which they think they can win.

For example, suppose you complain about your date or spouse’s public or private sarcasm, put-downs and nasty, mocking humor.  If he’s a stealthy, manipulative bully, he might change the subject by saying that you’re hypersensitive and you over-react, or that you hurt his feelings by complaining.  If he can get you to focus on whether you’re hypersensitive or have no sense of humor or on making him feel better, then he wins and you lose.  You’ll never get him to stop making those remarks.

Or suppose you’re angry that he hit you.  If he’s a stealthy predator, he might complain that you didn’t communicate that in a supportive way or that you over-reacted or that you started it and you provoked him or that he felt put-down by your anger, which reminded him of his childhood.  And that’s the only thing he wants to talk about.  If he can get you to focus on your poor communication or his hurt feelings and past trauma, he wins and you lose.  He’ll never have to talk about your pain when he hit you and, since he has a good excuse for hitting you (his past trauma), he doesn’t have to change.

Notice the general rule: whoever controls the focus of the discussion will win.  Teenagers are also adept at doing this to their parents.

Therefore, you must take charge of the agenda.  Make him focus first on his sarcastic put-downs or on his hitting you.  And you have to be satisfied by the result before you’ll discuss his agenda.  If he doesn’t satisfy you, don’t go on to his agenda.  Go as far away as you can.

What does this have to do with the anti-bullying policies and programs we started with?

The initial agenda in those schools is stopping harassment, bullying and abuse of kids or adults.  The reason given by the bullies to justify their verbal, emotional and physical attacks was that their targets were gay or lesbian.  I pay more attention to the actions than to the excuses and justifications.  The agenda is stopping the bullying and violence.  The agenda is stopping the negativity, pain, anxiety and depression bullying causes.  The agenda is stopping the targets’ loss of self-confidence and self-esteem, and the increasing number of bullying-caused suicides.

Some people want to make the agenda be a torturous and emotionally-charged discussion of whether schools can be allowed to promote a pro-gay and pro-lesbian agenda.  And whether parents or educators control what’s taught in schools.

If those stealthy bullies can get you into those discussions, you’ll never stop school bullying.  They won’t have to stop their children from bullying and abusing other kids.  They feel that bullying and violence should be condoned or at least tolerated because the bullies have good reasons to torment their targets.  Since, they think, being gay or lesbian is a sin, if one of the targets becomes a victim and commits suicide, the world is a better place.

So keep the focus where it should be: anti-bullying programs that stop bullies.  When I’m called in to help schools develop effective programs, I always challenge dissenters to come up with a better program to stop bullies before we talk about areas that would distract us from the main agenda.

And in your personal and work life, take charge of the agenda and keep the focus on the subject that matters; stopping bullies in their tracks – whatever their reasons, excuses or justifications.