Following reviews of Paul Tough’s book, “How Children Succeed: Grit, Curiosity and the Hidden Power of Character,” Holly Finn brings in Cowboy Ethics and the Cowboy Code in her review in the Wall Street Journal, “Where Have All the Cowboys Gone?”  She contrasts the Cowboy Code with many examples of poor character shown by students and their parents – lying, cheating, stealing and doing anything to get ahead at many of our most prestigious schools. Of course she’s right about character versus greed and success at any price.

Whether the Code comes from Jim Owen’s book, "Cowboy Ethics: What Wall Street Can Learn from the Code of the West" or from Ernest Morris’ “El Vaquero: The Cowboy Code,” the message is the same.  Character counts.  Character counts first and most.  Or, as said elsewhere, “What will it profit a man if he gains the whole world and forfeits his soul?”

Some of the crucial traits of Cowboy Ethics and different Cowboy Codes are:

  1. Live each day with courage.
  2. Take pride in your work.
  3. Always finish what you start.
  4. Do what has to be done.
  5. Be tough, but fair.
  6. When you make a promise, keep it.
  7. Ride for the brand.
  8. Talk less and say more.
  9. Remember that some things aren't for sale.
  10. Know where to draw the line.
  11. A cowboy never takes unfair advantage - even of an enemy.
  12. A cowboy never betrays a trust.  He never goes back on his word.
  13. A cowboy always tells the truth.
  14. A cowboy is kind and gentle to small children, old folks, and animals.
  15. A cowboy is free from racial and religious intolerances.
  16. A cowboy is always a good worker.
  17. A cowboy respects womanhood, his parents and his nation's laws.
  18. A cowboy is clean about his person in thought, word, and deed.
  19. A cowboy is a Patriot.
  20. The highest badge of honor a person can wear is honesty.  Be truthful at all times.
  21. Your parents are the best friends you have.  Listen to them and obey their instructions.
  22. If you want to be respected, you must respect others.  Show good manners in every way.
  23. Only through hard work and study can you succeed.  Don't be lazy.
  24. Your good deeds always come to light.  So don't boast or be a show-off.
  25. If you waste time or money today, you will regret it tomorrow.  Practice thrift in all ways.
  26. Many animals are good and loyal companions.  Be friendly and kind to them.
  27. A strong, healthy body is a precious gift.  Be neat and clean.
  28. Our country's laws are made for your protection.  Observe them carefully.
  29. Children in many foreign lands are less fortunate than you.  Be glad and proud you are an American.
  30. I will be brave, but never careless.
  31. I will obey my parents. They DO know best.
  32. I will be neat and clean at all times.
  33. I will be polite and courteous.

But the Cowboy Code is not true; few cowboys really followed it. Yes, that’s right.  Many of the exemplars are fictional or fictionalized characters like Hopalong Cassidy and Wild Bill Hickok.  We can quibble with many of the sentiments and find situations in which, for example, parents are not always good, right and deserving of respect.

So what?  The factual nature doesn’t matter.  What matters is what spirit gets stimulated in our children’s hearts and even in us as adults.  The history of the greatness of the human spirit and human endeavor is passed on generation after generation through stories that inspire each new individual to be great and to do good.  It’s passed on in myth, legend and fiction, as well as through the lives and deeds of great men and women – great humans.

That’s the way human education works.  What counts is what gets inspired in the heart of each child and each adult.

Won’t honesty and good character mean that our children will be beaten out by the cheaters? That’s what many parents are afraid of: the cheaters will get better grades, get into better schools and eventually get better jobs and careers; lying cheating and stealing are necessary for survival or success.  But those predictions come from fear and aren’t necessarily true.

Step back from fear and think.  Would we want our children to become or to marry people who are selfish, lying, cheaters?  Don’t we want our children to have “Cowboy” character and to their live lives based on that?

If our children become witnesses or defenders, won’t they get into trouble? Maybe.  Children or adults who speak out against harassment, bullying and abuse can get trouble focused on them.  Children or adults who speak out against domestic violence, racism, religious persecution, genocide and terrorism can get trouble focused on them.  We each decide what to do in specific situations.

What’s crucial is to know the difference between right and wrong.  If we don’t know the difference, if we think that all values are the equal because there are so many different ones across the globe, we are making a grave mistake.  Different values lead to different places and we choose the direction we will try to go.

The engine and the steering wheel. Traits and skills like grit, determination, perseverance, fortitude, endurance and resilience are our engine.  We need the power of these abilities to get anywhere on the long road of life.

The values, beliefs and attitudes that are embodied in the humans who exemplify the Cowboy Code or Cowboy Ethics, whether as real as Lincoln, as fictionalized as Wild Bill Hickok or as fictional as Hopalong Cassidy, are our steering wheel.

We need both an engine and a steering wheel to get where we want to go.

What engine and steering wheel do we try to teach our children?  What engine and steering wheel are we models of for our children?  Which values are more important when some of ours conflict or are even mutually exclusive?

Since all tactics depend on the situation, expert coaching by phone or Skype helps.  We can design a plan that fits you and your situation.  And build your will and skill to carry it out effectively.

Nowadays, even young children talk back, roll their eyes, are sassy and snarky, and demand to know why before doing what parents want.  These kids act as if they can set all the standards, know everything and are entitled to express their thoughts and feelings in any way they want about anything. Many parents think this is their toughest disciplinary problem.  Many parents want to know why this behavior has trickled down from teenagers through tweens to children.  Is this behavior the result of the bad influence of the media – television, movies, internet – or their peers?  If so, these parents think, how can we control what children are exposed to?

These parents are looking for their solution in the wrong place.  These parents want to change the whole world so that the world sets the behavioral standards they want for their children.  These parents are looking outside themselves for the answer to what they see as a problem, when the answer lies within them.

Some hidden assumptions of the parents I’ve seen are:

I disagree with all of those assumptions. The problem is the well-meaning parents who won’t set the boundaries, limitations and standards, despite the difficulties.

It’s really simple, although not necessarily easyAnd it’s not a new difficulty.  We parents must:

The sooner we start, the easier it will be.  However, even if they’re a year from leaving home, start this minute.  Don’t let them think that the best way to get things from people they need (us) is to be nasty to them.

I’m not talking about becoming a bully, a “Tiger Mom.”  I am suggesting that we stand up to our responsibility to set standards that will help kids succeed in the world.

For some examples, see the case studies in “How to Stop Bullies in Their Tracks” and “Parenting Bully-Proof Kids,” available fastest from this web site.

Since all tactics depend on the situation, expert coaching by phone or Skype helps.  We can design a plan that fits you and your situation.  And build your will and skill to carry it out effectively.

We all recognize as bullies, brutes (male or female) at work or in our love and family lives who hit people or threaten physical violence.  But more bullies get away with their harassment, bullying and abuse by taking advantage of their victims’ rules about politeness. In her article in the Miami Herald, “It's time to get our behavior under control,” Robin Sarantos uses television’s “House” as an example of rude, inconsiderate, arrogant, discourteous, entitled behavior.  He eats other people’s food, searches his boss’ desk, reads a coworkers email, yells at and blames his coworkers.  And we’re supposed to think he’s funny because he’s a wonderful doctor.

But would you enjoy working with someone like him, who goes into your desk, listens to your private calls, says demeaning things about you, curses, cheats, stabs you in the back and spreads gossip and rumors?  Would you enjoy dating or being best friends with someone like that?

Do you enjoy the family members who come for the holidays or family occasions with their vicious, nasty, jealous tongues?  Do you enjoy exposing yourself to greedy, sarcastic or loud mouthed relatives?

What kind of loving relationship could you have with someone who puts you down, exposes your secrets, harasses you or makes cutting remarks with a smile and a laugh – pretending he’s just having a little fun or claiming that you’re too sensitive or can’t take a joke?

Often, when confronted by their smiling viciousness, we’re confused by the double message and think, “Maybe they don’t know how much what they said hurts,” or “If I say something, it’ll sound whiny or nasty.”  Many of us, when we’re surprised, shocked, baffled and stunned, revert to one of the three primitive human responses: We freeze.  And then it’s too late to protest.  Fear not, those bullies will always give you more chances.

Don’t be blinded by romantic feelings of love, or by family duty, or by your fear of a powerful person at work. Politeness doesn’t stop relentless bullies or psychopaths.  Relentless bullies don’t take your hesitation, politeness and passivity as a kindly invitation to respond with civility.  They take your lack of resistance as an invitation to bully you more.  They’re like jackals that sense easy prey.  The problem is not that they’re ignorant of social conventions: They know exactly what they’re doing: Pushing you around and getting away with it.

How do we know the difference between a relentless, abusive bully and a well-meaning person who stepped on our toes by accident?  It’s easy: Look for a pattern.

Well-meaning people who accidently said something hurtful, feel bad, apologize sincerely, make amends and promise not to do that again.  And they don’t do it again.  The last step is the key one: They don’t repeat the behavior.

Bullies will minimize what they did, or justify their actions by blaming on some fault of ours, or go through many of the steps of apologizing.  But they don’t make real amends and they don’t stop.  When bullies whack us and buy us candy or flowers, they’re simply bribing us to be available the next time they want to whack us.

The initial steps in resisting are easy.  We must react.  We may say “Ouch” or we may ask them nicely to stop.  If they’re well-meaning people, they’ll apologize and they won’t behave that way again.  If they’re bullies, we’ll have to do the more difficult work of being more firm and forceful.  Sometimes we can embarrass them to stop the bullying, but with relentless bullies we have to find real consequences that stop them.

If we ignore or minimize, if we beg or bribe them, if we appeal to their civility and manners, we’re asking to be whacked again.

These smiling bullies and control freaks actually produce more bullying incidents than the overt bullies who use violence.  Stop them or live like a frightened deer while they abuse your mind, heart and spirit.